The "Got Milk" campaign is one of the more interesting marketing studies. It actually was ultimately paid for by consumers since it was so widely used.
It was incredibly expensive but effective. It was scaled back then disappeared a number of years ago, yet you would be hard pressed to find anyone who does not immediately think of it when they see a milk mustache.
It was incredibly expensive but effective. It was scaled back then disappeared a number of years ago, yet you would be hard pressed to find anyone who does not immediately think of it when they see a milk mustache.