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We need something like this!

R

Randy Parrish CPF

Frequent Poster
 
Messages
2,210
Loc
Ann Arbor Michigan
Company
Parrish Fine Framing
From Karla Elder PPFA member at Jackson's Extraordinary Framing.

I ran across this video tonight on my nightly hunting mission for Facebook content and I think from beginning to end, the video to PDF is exactly something we could produce, or bring in Karla Elder to help make this for us. Imagine a video/pdf that any member could insert their name into. Even if it cost something I would be willing to pay the PPFA another $100 for this. Of course somethings could be tweeked but overall I find it very good and something members want to the PPFA do.

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http://jacksonsgallery.com/wp-content/uploads/2013/11/2013-TheConsumersGuideToPictureFraming.pdf
 
Great guide book. On the cover page there is a little (TM). This indicates to me that they know the law.
If they were willing to sell the rights to the guide to PPFA "then" allow members to insert their information
I think that would be the best thing ever done by PPFA. I too would be willing to help pay the price to have this made available to our members. Please have someone in power at the PPFA contact them and see what they might want for the hard work that went into this guide. If they are willing to sell the rights let's do it!:thumb: John
 
I think it's a great inspirational start, but the PPFA needs to make something their own, to control the message, to fit with continuous branding efforts, slogans, our certification CPF and MCPF need to be clearly promoted as well as www.findapictureframer.com, the Framer's Corner, Facebook and Pinterest pages.
 
I like the idea but there is way too much negativity for my taste. In just the first 30 seconds or so, we saw mentions of bogus qualifications, misleading advertising, confusing claims, and a mention of minimum-wage big box framing staff.

I'd much rather go positive and tout the benefits of my store than harp on the negatives of others. I was hoping that it would get better as it went on but if anything it got worse. Sorry, I don't like it.
 
That was a terrific youtube spot. I agree that there could be some tweeking.

I agree that overplayed "bad mouthing" is an incorrect venue; however, customers have been given misinformation for a long time. So much that it is now considered the "truth" in their minds. We have turned the cheek for too long. I see nothing wrong with tastefully stirring the pot.
 
Great concept and great production values. The video is not only pretty negative, but comes out and says that all the rest of us have been pulling "shenanigans" for years.

The guide itself is far less negative and pretty informative. The title "The Consumer's Guide" is pretty authoritative. They establish themselves as the experts. It is great looking and effective for its purpose. This was developed by very smart people. They are obviously marketing pros.

I agree with Randy. We do need something like this. And while I would hope we could come up with something less negative, it does need to be in-your-face instead of dancing around, and that may involve some negativity. I think sometimes we are too careful. You don't have to see much national advertising to see that it takes in-your-face to make an impression.

I also agree with Susan that the hand gets old rather quickly. But I bet they will not be sorry for a minute that they spent the money on this.
 
She has had a good response from her Facebook and YouTube. They produced the video in house, I assume they are very happy with the video. I only meant to use this a spring board to promote discussion about doing a similar consumer awareness product.
 
Randy Parrish said:
She has had a good response from her Facebook and YouTube. They produced the video in house, I assume they are very happy with the video. I only meant to use this a spring board to promote discussion about doing a similar consumer awareness product.
Click to expand...

I think it's a great idea and I'm glad you brought it to our attention. But I just have to say the more I look at the video and the brochure the less I like it. It really paints the entire industry with an unfairly broad brush and smacks of the whole evergreen slugs discussion from the Grumble of long ago. For all of the talk about misconceptions and bad information there were a few errors or distortions in it.

I hope we can move forward with something like this but in a far more positive manner.
 
David,

I totally agree with you. I really like the idea but it does need to be less negative. I would love to see this without finger pointing but encouragement for the public to ask questions about the certification and the materials. Maybe something we need to look into in the future???

Robin
 
Gregory K. Norris said:
I also agree with Susan that the hand gets old rather quickly. But I bet they will not be sorry for a minute that they spent the money on this.
Click to expand...


More of a Whiteboard animation of course with the right story I think might be very effective. That is until too many start using it. We have a local company that is doing a whiteboard commercial and it does pull your attention.

This is the idea of whiteboard animation http://www.youtube.com/watch?v=WpnDzQWLX_8
 
I think the Consumer Awareness Committee can in the future produce a PDF "Consumer's Guide to Custom Picture Framing" with the best interest of PPFA standards and membership in mind.

Thanks for the White Board Studios link John!
 
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